Thursday, 26 February 2009


To continue where I left off (some weeks ago), another of my regular haunts in central London where's Charlotte Street Staple, Icco. Like Sam Smith's', I've been coming here since I was a student, and in the last 6 and a half years, the prices have gone up by 50p. Where else in London can you get an entire pizza for £3.50? I think the best thing about Icco (Charlotte Street, and also in Pimlico - though I only discovered this a month or so ago) is that it's no frills simplicity. There's no faffing about with rocket, snooty waiters or complicated menus. You go in, order what you want and pay, find a seat and wait for the nice lady to call your name. Recently, they've installed a speaker system which means you're more likely to hear. It's also one of the places in London with the most comprehensive range of Snapple flavours. Et voila, you're sat, with mates (probably a little drunk), a knife and fork and some delicious, simple, thin crust pizza. What more could you want? Icco (Italian Coffee COmpany) is one of those places that exemplify what's great about London; it can be simple, filling, inexpensive and genuinely full of pleasant people. A rarity, and even more so in its location, surrounded by the posh restaurant alley of Charlotte Street, and a stonesthrow from gourmet mecca Soho. Of all the eateries, this one is the most authentic, simple
y because it does a great thing well.

1 comment:

EJ said...

God, now I really want pizza.